How to Get Your Business Better PR Growing a business takes more than marketing and ads.

By Entrepreneur Store Edited by Jason Fell

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

StackCommerce

Every company needs positive public relations. Whether you're a giant like Airbnb with a new service to promote, or an emerging small business that wants to get the word out about your product or mission, PR is crucial for all businesses. And no, PR isn't the same thing as social media or marketing.

PR is the pursuit of exposure and coverage of your business in major media outlets, while social media or other forms of digital marketing provide social proof for your business and can help attract immediate traffic. A great business strategy adopts both. So, if you're set on your digital marketing but short on PR, The Complete Modern PR Secrets Course is for you. It's on sale for just $49 (reg. $1,299).

This nine-hour course has been featured in PR Week, Search Engine Journal, and Click Z. It's taught by Lisa Buyer, a convergence entrepreneur who helps clients connect the PR, social media, and SEO dots while their businesses are scaling. She recognizes that things move at light speed in PR and it's easy to fall behind. So, with this course, she'll help you hit the ground running.

Across this course, you'll learn the optimization techniques you need to reach your target audience, journalists, and influencers to build credibility in the marketplace and increased awareness of your brand. You'll learn how to escalate positive media exposure and leverage PR, social media, and SEO at the same time to keep your brand at the top of consumers' minds at the right place at the right time. It's a comprehensive strategy to help ensure your business is on people's radars.

Growing a business takes more than marketing and ads. In The Complete Modern PR Secrets Course, you'll learn how to properly leverage PR, social media, and SEO to help your business scale fast. Get it today for just $49.

Prices are subject to change.

Entrepreneur Store

Entrepreneur Store

Your one-stop shop for the latest technology, online courses and productivity tools to help your business and personal growth. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Leadership

Lead From the Top: 5 Core Responsibilities of a CEO

Knowing exactly what the chief executive's role entails is critical for steering a company to success.

Side Hustle

This Couple Started a Side Hustle to Improve a 'Terribly Made' Bathroom Essential. Now the Business Earns More Than $3 Million a Year.

Michael Fine and Lisa Schulner-Fine launched lifestyle brand Quiet Town in 2016 and have been growing it ever since.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Social Media

Learn How to Become a Successful Online Content Creator for Only $35

Discover ways to use AI to make viral videos, a successful blog and more, plus the principles behind freelancer and entrepreneur success.

Leadership

I've Seen 25 Years of Change in My Career — These 3 Lessons Every Business Owner Should Know

The business world moves fast, and you're already behind if you're not keeping up!

Business News

Want to Be the Next CEO of Jack in the Box? You Have to Be Really Good at Fortnite.

The fast food giant and Fortnite have a simple question: Do you have what it takes to be Jack in the Box's next CEO?