Book of the Week: 'The Hero Factor' A business is only as strong as its company culture.

By Vanessa Campos

Entrepreneur Press

This book has been selected for the Entrepreneur Press® Book of the Week, a weekly email newsletter that delivers heaping discounts to the books you love. Our team features a different book each week and shares exclusive deals with Book of the Week subscribers you won't find anywhere else. Sign up at http://entm.ag/botw.

The Hero Factor discusses the importance of strong company cultures as the backbone of any successful business. Companies with leadership that dismisses the importance of transparency in today's world are more likely to be called out for not living up to the mission statements on their websites. Dive in and learn how to implement the traits that will help leaders become hero entrepreneurs, change their organization, live their values and create a winning culture where they:

  • Invest in people as a path to more inclusion.
  • Recast the role of business leadership beyond politics.
  • Serve others and the common good.
  • Avoid failure, reasons why not and the lure of the dark side when things get tough.
  • Know the line between hero and martyr.
  • Create the next generation of hero leaders.

Related: Book of the Week: 'Simplify'

Subscribe to the Entrepreneur Press® Book of the Week newsletter to receive discounts to more books like this at http://entm.ag/botw.

Vanessa Campos

Entrepreneur Staff

Sales and Marketing Director

Vanessa Campos is the sales and marketing director of Entrepreneur Press, Entrepreneur Media's book publishing division. She's worked with more than 50 authors and has helped launch more than 100 business books and counting. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

A Defense Startup With Billions in Contracts Launched a Recruiting Campaign Warning People Not to Work There

Anduril Industries is going viral for its "don't work at Anduril" recruiting campaign.

Business News

Meta Reportedly Keeps Lists of Ex-Employees It Won't Rehire — Including Top Performers

Two former Meta managers said they could add former employees to the lists, even those without documented performance problems.

Business News

AI Agents Can Help Businesses Be '10 Times More Productive,' According to a Nvidia VP. Here's What They Are and How Much They Cost.

In a new interview with Entrepreneur, Nvidia's Vice President of AI Software, Kari Briski, explains how AI agents will "transform" the way we work — and sooner than you think.

Business News

'We're Not Effective': Starbucks CEO Tells Corporate Employees to 'Own Whether or Not This Place Grows'

After layoffs, Starbucks CEO Brian Niccol said in an internal meeting that the company's operations had to change.