📺 Stream EntrepreneurTV for Free 📺

How can a Merchant Receive Payment From a Consumer With Minimal Efforts? RBI has clarified that all forms of wallet interoperability will happen through Unified Payments Interface (UPI) and cards through the interoperable card networks for full KYC complaint wallets

By Sunil Rongala

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

graphicstock

Despite all the recent increases made in digital payments, India is still a country where most merchant transactions are predominantly made through cash. For this to change, it would require a mindset change in the merchant that accepting cash is not costless – there is a hidden cost to accepting cash and sometimes those costs can be higher than the cost of accepting digital transactions. The second thing that would need to be changed is that accepting digital payments is about as seamless as it can be with none of the cumbersomeness that used to be seen before. However, this requires some education to be imparted to merchants on how they can receive payments from consumers seamlessly. Below are some channels through which this can happen.

POS terminals:

The basic purpose of POS terminals is to allow customers to pay digitally through cards. With over 3 million terminals in the market and over 958 million debit cards and 44 million credit cards in circulation in India, consumers first choice to make digital payments is almost always to bring out their card to pay for goods and services. Banks and other institutions are increasing the spread of POS terminals on a nearly daily basis. In addition, the spread of NFC terminals (tap and go) means it becomes very easy for consumers to make a payment. Given that the RBI has allowed consumers to do NFC transactions below Rs. 2000 without any PIN, the ease of a transaction makes it the go-to choice for a consumer.

Unified Payments Interface (UPI):

Asset-light models like UPI has made it possible to seamlessly transfer money using smartphones. It enables instant fund transfer between bank accounts without having to add beneficiaries. Many UPI apps have been introduced by banks and third-party players to encourage cashless transactions. To facilitate UPI transactions at merchant locations, static UPI QR codes can be posted at the counter for consumers to pay. With innovative solutions being introduced for UPI based payment, merchants can also integrate UPI@POS services for generating dynamic QR codes to receive payments. The consumer may simply scan the QR code with any UPI app, enter the amount and initiate payment. Several payment entities are incentivising both consumers and merchants in order to build app stickiness. The increasing popularity of UPI has led to impressive growth in a number of transactions by over 300 per cent in 2018 alone.

E-wallets:

Use of e-wallets skyrocketed post demonetization as users were compelled to use it for all kinds of payments. E-wallets provide convenience to users because instead of withdrawing cash from ATMs, customers can load a certain amount in their digital wallet and transact through mobile. Merchants can receive payments instantly by simply flashing their mobile numbers or pasting static QR codes. Consumers use e-wallets across categories like bill payments, mobile recharge, grocery stores, petrol pumps etc. apart from peer-to-peer payments. Moreover, the central bank has decided to allow PPI issuers additional time of six months for completion of the KYC process against the previous deadline of February 28, 2019. Going forward, RBI has also clarified that all forms of wallet interoperability will happen through Unified Payments Interface (UPI) and cards through the interoperable card networks for full KYC complaint wallets.

In a bid to further boost digital transactions among a wider set of merchants, especially small merchants, RBI has brought several changes to the Merchant Discount Rate (MDR) for debit card transactions. It has rationalized MDR based on the categorization of merchants on the basis of turnover. It has also differentiated MDR for QR-code based transactions and specified a ceiling on the maximum permissible MDR for both "card present' and "card not present' transactions. The government has also decided to bear the MDR charges on digital transactions up to Rs. 2,000 for a period of two years starting Jan 1, 2019.

Sunil Rongala

Vice President – Strategy, Products & Analytics, Worldline India

News and Trends

5 Venture Capitalists Who Recently Closed Their Funds

Here are the India-focused VCs that announced the closing of their funds.

Thought Leaders

It's the End of the Entrepreneurial Era As We Know It

With the rise of advanced technologies and AI, are we losing all sense of the independent business person and entrepreneur?

News and Trends

Packaged Food Startup Go DESi Secures INR 41 Cr Funding Led by Aavishkaar Capital

The Bengaluru-based startup aims to deploy the raised funds for business expansion geographically, deepen SKU presence, and build and strengthen capacity.

Growth Strategies

BluSmart Hints At Going Global With Electric Cabs

BluSmart's journey underscores its leadership in driving EV adoption and infrastructure development in India, setting a precedent for sustainable mobility solutions worldwide.

Finance

Winvesta: Cross-border Financial Enabler

Incorporated in London in August 2019 by Swastik and Prateek Jain, Winvesta aims to make global banking and investments accessible to every Indian.

News and Trends

GenAI Could Accelerate Bank Performance in Next 3 Years: Accenture Report

Every role in every bank is likely to benefit in some way from generative AI, it states