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The 2 Key Traits That Guide This Startup's Decisions This water business consistently focused on vision and integrity when considering new partners.

By MaRS Discovery District

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Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Mars Discovery District talks with Jodi Glover, the CEO of Real Tech. The water intelligence company uses sensors and artificial intellifence to pinpoint contaminants in waste water.

The CEO talks about maintaining the company's vision -- actively working to ensure integrity. Glover notes that if you are constantly compromising who you are, then the process of being persistent as an entrepreneur will get more and more difficult.

As Glover explains, the company believes in a triple bottom line: profit, people and the planet.

Click the video to hear more.

Related: A Transition to Digital Content Saved This Children's Education Platform

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MaRS Discovery District is the world’s largest urban innovation hub. Located in the heart of Toronto, MaRS supports impact-driven startups tackling key societal challenges in the health, cleantech, fintech and enterprise sectors.

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