📺 Stream EntrepreneurTV for Free 📺

The Executive Selection: Zenith Swiss luxury watchmaker Zenith is now paying tribute to the renowned chronograph by releasing the El Primero A384 Revival.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Zenith
Zenith El Primero A384 Revival

In honor of the release of the original El Primero A384 50 years ago, Swiss luxury watchmaker Zenith is now paying tribute to the renowned chronograph by releasing the El Primero A384 Revival. With the original being one of Zenith's signature timepieces that was introduced to the world in the late 1960s, its new version now looks set to be enjoyed by a whole new generation of watch enthusiasts.

Source: Zenith

It however remains powered by the original El Primero movement, which is known for being one of the first automatic chronographs and can be seen in all its glory once you check out its back case. The watch's "ladder" bracelet is also eye-catching- it has an unusual open design to match its avant-garde look. (Fun fact: the bracelet was made by specialist company Gay Frères, who has also done work for other celebrated brands such as Patek Philippe and Audemars Piguet.) The watch comes in an angular and stylized tonneau case, with simple black subdials against a lacquered white dial.

Related: The Executive Selection: Breitling

Thought Leaders

It's the End of the Entrepreneurial Era As We Know It

With the rise of advanced technologies and AI, are we losing all sense of the independent business person and entrepreneur?

Business News

These 4 Words Make It Obvious You Used AI to Write a Paper, According to New Research

Scientists are increasingly using ChatGPT and other AI bots to write studies.

Business News

James Clear's Atoms App Promises to Help Break Bad Habits and Create Better Ones — Here's How It Works

The app turns Clear's best-selling book, "Atomic Habits," into something actionable.

Fundraising

How to Start a Conversation With Strangers at a Networking Event

Networking is undeniably an effective way to meet people who can provide new opportunities and help you grow your business.

Thought Leaders

4 Movies Every Entrepreneur Should Watch

Certain films have made a significant impression on me, directly impacting and shaping my business philosophy.

Business News

Singer Jewel Says Her Mom Allegedly Stole $100 Million From Her: 'I Woke Up and Realized She Embezzled All of My Money.'

The singer opened up about her estrangement from her mom and the alleged theft on the 'Verywell Mind Podcast.'