For This Company, Maintaining a Healthy Culture Means Not Taking Itself Too Seriously Sidebench thrives thanks to a collaborative workplace and irreverent traditions like peanut butter, jelly and Nutella days.
By Business Rockstars •
Opinions expressed by Entrepreneur contributors are their own.
What are the most important aspects of your company culture? In this video, Entrepreneur Network partner Business Rockstars profiles Sidebench, a digital innovation lab and venture studio, about what makes its culture tick.
"Generally, we try not to take ourselves too seriously," says Kevin Yamazaki, founder and CEO.
One way the design team does that is by organizing a "design party," which helps everyone get out of a creative rut and think in new ways. For example, the team created Pokemon cards for each other, showing each designer's "special power."
Collaboration is also key at Sidebench. The company accomplishes this with standup meetings throughout the week, reviews and retrospectives on projects, and regular all hands meetings.
To learn more about Sidebench's approach to company culture, click play.
Related: How This One Audience Behavior Dramatically Affects Your Digital Marketing
Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.
EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.
Click here to become a part of this growing video network.
