📺 Stream EntrepreneurTV for Free 📺

Tim Cook On His Relationship With Elon Musk: 'Important to Engage When There's Disagreement' The Apple CEO spoke with GQ about his contentious relationship with the billionaire.

By Emily Rella

entrepreneur daily
Getty Images
Apple CEO Tim Cook visits the Fifth Avenue Apple Store in NYC.

Tim Cook's relationship with Twitter owner and billionaire Elon Musk has long been contentious, as Musk has criticized Apple on everything from the App Store to even taking jabs at Cook himself.

But in a new interview with GQ, Cook opened up about the duo's relationship and offered an explanation about why he takes meetings with the Tesla owner.

"I feel very strongly about engaging with people regardless of whether they agree with you or not," Cook told the publication. "I actually think it's even more important to engage when there's disagreement."

Cook says he's used to meeting with people who don't share his viewpoint.

"I'm used to being in a [room] with someone who has a different view than I do," Cook said of his interactions with Musk during this week's interview with GQ. "This is not a unique thing for me."

Related: Twitter's 'War' With Apple Ends after Elon Musk Meets With Tim Cook

When it comes to Musk, the pair's viewpoints have been pretty far apart at times. In November of last year, Musk attacked Apple on Twitter by claiming that the tech behemoth had "threatened" to remove Twitter from the App Store but would not give a reason why.

Musk followed up with another Tweet asking if Apple was against "free speech in America," claiming that Apple had stopped most of its advertising on the platform.

Days after the Twitter fiasco, Musk went to tour Apple's HQ in San Francisco alongside Cook, clearing up to Twitter followers that he and Cook had buried the hatchet and that Twitter was set to remain in the App Store.

"[My] philosophy is engagement," Cook told GQ.

In 2021, there was even a rumor that Musk was trying to replace Cook as CEO of Apple, something Musk vehemently denied via Twitter at the time.

Apple was up just over 6.8% in a one-year period as of Wednesday afternoon.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

'Everyone Is in Complete Shock': A 500-Person Tesla Team Found Out 'in the Middle of the Night' Their Charger Division Was Laid Off

Other car companies that use the technology, such as General Motors and Ford, also weren't expecting the news, according to reports.

Business News

There Are Only 6 Major Cities Left in the U.S. With 'Affordable' Homes Matching Median Incomes — Here's the List

Homeownership is not affordable for the typical household in 44 of the 50 largest cities in the U.S.

Side Hustle

He Started a Salty Backyard Side Hustle That Out-Earned His Full-Time Job and Now Makes Over $1 Million a Year: 'Take the Leap'

In 2011, Kyle Needham turned his passion for oysters into a business that saw consistent monthly revenue "right away."

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

James Clear's Atoms App Promises to Help Break Bad Habits and Create Better Ones — Here's How It Works

The app turns Clear's best-selling book, "Atomic Habits," into something actionable.