📺 Stream EntrepreneurTV for Free 📺

How Gregorys Coffee Created Buzz and Brewed Success (Podcast) Gregory Zamfotis had a business and law degree, but while sipping coffee at a Starbucks, he decided to pursue something he loved.

By Dan Bova

entrepreneur daily
Anna Meyer

This week's guest owes a lot of his success to me. At a previous job, I worked across the street from the Gregorys Coffee on W. 46th Street here in New York City, and I'm pretty sure I personally paid their store's rent for an entire year with the number of espresso shots I purchased from them on a daily basis.

If you're in the New York area, you're likely familiar with Gregorys Coffee (and by the way, for any grammar police out there who want to have me arrested, there is no apostrophe in the name). It started with one location in 2006 and has since expanded to 30 locations in New York, New Jersey and a couple in Washington, DC.

Related: Want to Open a Coffee Shop? Keep These Owners' Tips in Mind.

In 2006, then 26-year-old founder, Gregory Zamfotis, (now you know why it's called Gregorys) had a business degree and a law degree, but he didn't want to go through life just earning a nice paycheck; he wanted to do something he loved. Talking about his future with his dad while sitting in a Starbucks, he realized that the answer was sitting right there on the table: coffee. He wanted to make and sell really good coffee. And he wanted to create a coffee-drinking experience for people who love the artisan flair of boutique coffee shops, but want the speed and convenience of Starbucks and Dunkin Donuts. Not everyone has 20 minutes to wait for that perfect pour-over cup, after all.

The idea worked out, as evidenced by the aforementioned 30 locations. Gregory stopped by the Entrepreneur office to talk about his highly-caffeinated journey and shared his tips for building a brand and a business. He also talked about the company's accidental sale of an illegal substance. Whoops!

Thanks, as always, for listening!

Dan Bova

Entrepreneur Staff

VP of Special Projects

Dan Bova is the VP of Special Projects at Entrepreneur.com. He previously worked at Jimmy Kimmel Live, Maxim and Spy magazine. Check out his latest humor books for kids, including Wendell the Werewolf, Road & Track Crew's Big & Fast Cars, and The Big Little Book of Awesome Stuff.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

These $1 Bills Could Be Worth $150,000 — Here's How to Check If One Is in Your Wallet Right Now

There are an estimated six million of these erroneous bills in circulation.

Side Hustle

When This Entrepreneur Couldn't Decide What to Name His Business, He Started a $2,000-a-Month Side Hustle to Help — Now It Earns Over $10 Million a Year

Darpan Munjal, founder and CEO of AI-powered startup ecosystem Atom, offered $50 to anyone who could help with the creativity block.

Business News

Domino's Pizza Is Paying Customers Back When They Tip Their Delivery Drivers

The chain rolled out its new "You Tip, We Tip" initiative on Monday.

Branding

Launching a New Product? You'll Struggle If You Don't Keep These 4 Positioning Lessons in Mind.

Here are four important positioning lessons from the "world's cheapest car."

Business News

Here's Why Reddit Turned Down an Acquisition Offer From Google in Its Early Days, According to Cofounder Alexis Ohanian

Ohanian and his Reddit co-founder, Steve Huffman, were recent college graduates at the time of the offer.

Growing a Business

Why Podcasting Can Now Boost Your Bottom Line More than Ever

This format boasts bigger-than-ever audience size and listenership advertiser enthusiasm, and now is the time to take advantage.