📺 Stream EntrepreneurTV for Free 📺

Samsung Still Number-One Smartphone Vendor, Despite Note 7 Debacle The Note 7 dented Samsung's brand image and left a large product gap in its premium smartphone lineup.

By Angela Moscaritolo

entrepreneur daily

This story originally appeared on PCMag

via PC Mag

Smartphone shipments grew 6 percent in the latest quarter as Samsung maintained its position at the top of the market despite that little exploding phone debacle, according to new research from Strategy Analytics.

The research firm on Thursday reported that smartphone makers around the world peddled 375.4 million units in the third quarter of 2016, up from 354.2 million units a year earlier.

"This was the smartphone industry's fastest growth rate for a year," Strategy Analytics Director Linda Sui said in a statement. "As expected, the global smartphone market reached a bottom in the first half of 2016, and the growth outlook for the second half of this year is improving due to several big new product launches from Apple, Huawei and others."

Samsung held on to its number-one position, but didn't exactly have a stellar quarter. The Note 7 maker shipped 75.3 million smartphones worldwide, down 10 percent from 83.8 million units in the third quarter of 2015. In the past year, the company's smartphone market share dropped from 24 percent to 20 percent.

"This was Samsung's slowest growth rate for almost two years," Strategy Analytics Executive Director Neil Mawston said in a statement. "Samsung's recent Galaxy Note 7 recall was handled badly, which dented its brand image and left a large product gap in its premium smartphone lineup. Samsung will now be looking to its next flagship launch, such as the rumored Galaxy S8 model, to recover momentum in 2017."

Apple also had a "lackluster" quarter, shipping 45.5 million smartphones worldwide. Cupertino's market share has also dropped in the past year -- from 14 percent to 12 percent.

"Apple has been given a slight boost by Samsung's Note 7 missteps, but it continues to face iPhone fatigue among many consumers in major regions such as China and Europe," Mawston said.

Three Chinese brands rounded out the top five -- Huawei came in third, followed by Oppo and Vivo. Facing increased competition from Chinese rivals, Huawei's smartphone growth rate more than halved, to 26 percent from 62 percent a year ago.

Angela Moscaritolo has been a PCMag reporter since January 2012. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

Panera Is Discontinuing Its Controversial Charged Lemonade After Multiple Lawsuits

A large serving of the drink contains nearly triple the amount of caffeine an average person consumes in a day and just 10 mg less than a whole day's recommended intake.

Business News

Kevin O'Leary Says This Is a 'Huge Red Flag' When He's Looking at Resumes

The "Shark Tank" star took to X to share his opinions on job hopping — and how long you should really stay in a job.

Business News

These 5 States Have the Most People Eligible for $1 Billion in Unclaimed Tax Refunds from the IRS

One million Americans have yet to file their 2020 tax returns and claim refunds.

Business News

The Met Museum, OpenAI Created an AI Chatbot With the Persona of a 1930s Socialite for a New Exhibit

The finale of the Costume Institute's latest fashion exhibit features a wedding dress worn 94 years ago by New York socialite Natalie Potter and an AI chatbot with her vibe.

Side Hustle

The Sweet Side Hustle She Started in an Old CVS Made $800,000 in One Year. Now She's Repeating the Success With Her Daughter — and They've Already Exceeded 8 Figures.

Mother-daughter team Elisabeth and Gina Galvin are taking their snack brand Stellar Snacks to new heights, literally — you've probably seen their products in-flight.