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How to Build a Mindset That Will Keep You Inspired, No Matter What Kathleen Griffith, founder and CEO of Grayce & Co, talks about her approach to setting performance goals.

By David Meltzer •

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

On this episode of The Playbook, Kathleen Griffith, founder and CEO of Grayce & Co, shares her thoughts on:

  • The positive impact that one of Nike's marketing campaigns had on her future [2:25].
  • Why her goals for the first year of a business are always performance-based [4:22].
  • Why you should research risk-takers in order to embrace fear as a business leader [16:10].

Related: You Can't Learn to Fly If You Don't Jump
David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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