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The Future of Lacrosse and Sports Media With Paul Rabil Paul Rabil, the co-founder of the Premier Lacrosse League (PLL), talks about how social media has been key to the growth of the league since its inception.

By David Meltzer •

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Opinions expressed by Entrepreneur contributors are their own.

On this episode of The Playbook, Paul Rabil, the co-founder of the Premier Lacrosse League (PLL), shares his thoughts on:

  • How being a competitor is key to raising capital for your business [1:41].
  • Why he's committed to getting "net new fans" and creating an entertaining product [5:54].
  • The belief that social media is overtaking traditional media in terms of its importance [11:31].
  • How sports gambling and live betting has been a part of the PLL's growth [18:18].

Related: The 1 Question New Content Creators Should Never Ask Themselves
David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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