📺 Stream EntrepreneurTV for Free 📺

You Can't Market to Everyone Here's how a digital-first approach helps one company compete against some of the world's biggest tech giants like Apple and Samsung.

By David Meltzer •

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Chief Marketing Officer of OnePlus Kyle Kiang shares how he went from a customer to leading the company's marketing efforts. Then, he discusses some of the lessons he learned while working for other billion-dollar brands like Gatorade and LG.

Kyle Kiang and The Playbook host David Meltzer chat about a range of topics including the benefits and drawbacks of a digital-first marketing approach, how to develop your employees as your company grows and why word of mouth can be an excellent driver of sales. The pair also discuss how OnePlus sets itself apart from competitors by focusing on the engagement of their customers and not just their sheer numbers.

Related: Why There's Nothing More Valuable In Business Than Your Relationships
David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from The Playbook

This Yogi, Mystic and Founder Explains How to Become One With Everything, Understand Your Destiny and Live a Long Life

How This Water Company Is Helping the Environment by Eliminating Plastic Waste

3 Things Investor Look for When They Hear Your Pitch for the First Time

The Future of Lacrosse and Sports Media With Paul Rabil

Editor's Pick

Most Popular

See all
Business News

These 4 Words Make It Obvious You Used AI to Write a Paper, According to New Research

Scientists are increasingly using ChatGPT and other AI bots to write studies.

By Sherin Shibu
Thought Leaders

It's the End of the Entrepreneurial Era As We Know It

With the rise of advanced technologies and AI, are we losing all sense of the independent business person and entrepreneur?

By Jonny Caplan
Science & Technology

Exploring How Virtual Reality is Changing Startups

Virtual reality's immersive environment is where startup marketing is headed, and early adopters will be the ones who profit.

By Kimberly Zhang
Business News

'They're Scared': PNC Arena Bans New York Residents From Purchasing Tickets Ahead of Rangers, Hurricanes NHL Playoff Matchup

The two teams will face off in Game 1 of the second round of the Eastern Conference fight for the Stanley Cup.

By Emily Rella
Starting a Business

Clinton Sparks Podcast: How T.I. Achieved Massive Entrepreneurship Success in Music and Life

This podcast is a fun, entertaining and informative show that will teach you how to succeed and achieve your goals with practical advice and actionable steps given through compelling stories and conversations with Clinton and his guests.

By Clinton Sparks
Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

By The Staff of Entrepreneur Media, Inc.